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Kindness is contagious (& so SO good for you!)…

Earlier this month, we were so thrilled to confirm our partnership with Women’s Refuge. As a small start-up, we wanted to be mindful of our contribution to our community as well as looking after our lovely customers. Society of Lovely is all about gorgeous things for amazing women, and now we can offer a little bit of gorgeousness to amazing women who are having a tough time. It’s a small gesture, but we think it’s an important one, and can’t wait to deliver our first batch of #RAOL to Women’s Refuge….



And here’s the thing: kindness feels good. Practicing kindness has a profound effect on our mental and physiological health. According to research, when you are kind to another person, your brains pleasure and reward centres light up, as if you were the recipient of the good deed, not the giver.


We know you lovelies know this too, about half of our subscriptions are gifts to your friends and family; raising their dopamine, AND yours – win - win! This generosity has HUGE health benefits, this Kindness Health Facts has one of the best summaries of why kindness is good for you (with science facts and research and everything!). If you click anything today make it this. AND PRINT IT. (The more A-type among you are welcome to laminate it also).


Of course, kindness doesn’t need to cost a lot (or anything). You can boost your serotonin and release endorphins by the smallest gestures; smile at someone (but don’t be creepy about it), call a friend or volunteer. (Did you know, and this is amazing; people aged 55 and older who volunteer for two or more organisation have an impressive 44% lower likelihood of dying?! Wowsers)


Above all – be kind to yourself. Self-care is not selfish. If you are not happy or fulfilled, then others will notice, and negative energy will be transferred. (You can recap self-care here).

So lovelies, kindness to others, and kindness to yourself. There is no downside, just amazing benefits that I know we could all do with more of. In the meantime, know that your subscriptions either to yourself or your friends and family is resulting in some kindness for some amazing women who might just need it the most.


Jo x

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